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Forget the South of France. The Smart Money Is Heading to Girona.
Forget the South of France. The Smart Money Is Heading to Girona.
Why Girona and Camiral are emerging as Europe’s most compelling alternative for property, golf, wellness and luxury travel.
I’ve spent a great deal of time in the South of France over the years.
The Côte d’Azur has always been exceptional. It still is.
But something has changed.
The conversation among the clients I work with – the buyers, the investors, the families who have real choice about where they spend their time and their money has shifted. Quietly, but unmistakably.
And increasingly, that conversation is turning to Girona.
Why Girona
Girona is not a new discovery.
Those who know it have known it for years. The medieval old town. The extraordinary food scene – more Michelin stars per capita than almost anywhere else in the world. The proximity to Barcelona. The landscape that feels both dramatic and entirely accessible.
What is new is the scale of international attention now turning towards it.
And when I look at why, the answer is straightforward.
Girona offers something that the South of France, the Algarve and the Costa del Sol have increasingly struggled to deliver.
Space. Privacy. Authenticity. And a level of quality that has arrived without the price tag that comes with decades of international demand.
For now.
Camiral – The Address That Changes Everything
At the heart of Girona’s emergence as a genuine luxury destination sits Camiral.
Set within 540 hectares of Mediterranean forest in the hills above the Costa Brava, Camiral is one of the world’s top-ranked golf resorts. A destination that has quietly built a reputation among the most discerning travellers in Europe without ever needing to shout about it.
The golf speaks for itself. Two championship courses that have hosted some of the most significant events in European golf. A clubhouse and facilities that set a standard most private members’ clubs in London would struggle to match. And a landscape that makes arriving feel like leaving everything else behind.
But Camiral is about far more than golf.
The wellness offering rivals the finest destination spas in Europe. The dining reflects the extraordinary food culture of the wider region. The accommodation – from hotel suites to private residences has been conceived with the kind of consideration that turns a stay into an experience people return to.
And in 2031, the Ryder Cup arrives.
What The Ryder Cup Means
For those who understand how significant sporting events reshape destinations, the 2031 Ryder Cup at Camiral is not simply a golf tournament.
It is a statement.
The Ryder Cup is one of the most watched sporting events on the planet. The destinations it chooses become permanently elevated in the consciousness of the global sporting and luxury travel community. The infrastructure investment that surrounds it. The international attention it generates. The legacy it leaves.
Valderrama was transformed by the Ryder Cup. The K Club in Ireland was transformed by it. Gleneagles was transformed by it.
Camiral will be no different.
The buyers and investors who understand this are already paying attention. The properties being acquired at Camiral right now – residential villas, fractional ownership opportunities, private residences within the resort are being secured by people who recognise that the window before a destination of this significance becomes globally famous is precisely the moment to act.
The Property Opportunity
The residential offering at Camiral sits at an interesting intersection.
For buyers seeking a second home in Europe, the combination of location, quality and connectivity. Barcelona is less than an hour away, with international flights from both Barcelona and Girona airports — is increasingly compelling against the more established alternatives.
The South of France remains exceptional. But it is also established, crowded and, in the finest locations, extraordinarily expensive. What Camiral offers is the rare combination of world-class quality at a point in its development where genuine value still exists.
That window will not remain open indefinitely.
Experience It First
TPO Travel now offers weekly villa rentals at Camiral through Ona, a carefully curated collection of private residences within the resort, each designed to the standard the destination demands. For our clients, it represents the ideal way to experience Camiral properly before making any longer term decisions. The golf, the landscape, the food, the wellness all of it on your own terms, with the level of service TPO Travel ensures as standard. In my experience, the clients who visit rarely need much further convincing.
Why This Matters
I am not in the business of making predictions.
But after twenty two years advising clients at the very top of the market, I have developed a fairly reliable sense of when a destination is at the beginning of something rather than the middle or the end.
Girona feels like the beginning.
The food culture that already rivals anywhere in Europe. The landscape that has attracted some of the world’s finest cyclists, athletes and outdoor enthusiasts. The medieval city that manages to feel genuinely undiscovered even as the world around it catches up. And at its heart, a resort that is about to become one of the most talked about addresses in European luxury.
The smart money has always moved before the conversation becomes obvious.
In Girona, that conversation is just beginning.
TK
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